CRM and automations for universities
The CRM for education, built by an education company.
Applybase is configured around your institution, runs every stage of the admissions journey with AI-powered automations, and is delivered together with the Talentdu team.
A Talentdu product, proven on our own programs first.
Everything the admissions journey needs, in one system
What we do
A CRM, the automations around it, and the team that makes it yours.
Three things, delivered together under one agreement.
One record per student, from application to enrollment.
Structured around programs, intakes and cohorts.
- Branded application forms on your website or your own domain
- Documents requested, uploaded and checked inside the application
- Review board, sheet view, tags, notes and a full activity log
- Interview scheduling, booking links and panel calendars
- Fees, payments and installments on the student record
- Cohorts, enrollment and a record that continues after graduation
- Partner and panel access with precisely the rights each needs
- Reports and funnels for your team and your partners
Every stage triggers the right message, in your name.
AI agents carry the work between the stages.
- Emails and WhatsApp messages at every stage, from your address
- Reminders for unbooked interviews, unsigned agreements and open fees
- Agreements generated, e-signed and filed on the record
- AI agents that select and send the right message for each applicant
- Daily digests and alerts for the people who need them
- AI-assisted reports and summaries for your leadership
- Connections to your email, WhatsApp, e-signature and learning platforms
Configured, migrated and run together with your team.
The software, and the people who use it every day.
- Discovery of your current process, forms and stages
- Your journey configured: statuses, forms, emails, rules, roles
- Data migration from spreadsheets or your current CRM
- Onboarding and training for your admissions team and partners
- New automations built as your process evolves
- Support from people who run admissions themselves
The journey
One system for the whole admissions journey.
Seven stages, each with the automations that run it, configured to the way your institution works.
Stage 1 of 7
Application
Applicants apply on a branded form at your address, in one sitting or several. Drafts are saved, and every submission opens a record in the system.
Runs automatically
- Confirmation email with the document list, from your address
- Reminder to applicants with an unfinished draft
- AI agent sends the right first message for the program and intake
AI-powered
AI at every stage of the admissions journey.
AI agents carry the communication and the follow-up, automations run each stage, and reporting arrives prepared. Your team keeps every decision; every action is visible, editable and logged.
AI agents that run the journey
Agents select and send the right email or WhatsApp message for each applicant at every stage, follow up on open items and keep every exchange on the record, in your institution's name.
AI-powered automations at every stage
A stage change sets the next steps in motion: document requests, interview bookings, agreements for signature, statements of fees, reminders. The rules are yours; the system carries them out.
AI-assisted reporting
Funnel, pipeline and cohort reports prepared for your leadership, with daily digests for the people who need them, so decisions rest on current numbers.
Built with AI by Talentdu
Our team designs and ships your automations with AI agents, so a new rule, message or report is live in days and the system keeps pace with your process.
Built by Talentdu
Proven on our own admissions before it was offered to anyone.
Talentdu is an education company. Applybase was built to run our own programs, where our team processes thousands of applicants a year across Lebanon and Saudi Arabia, with cohorts, fees, partners and interview panels as part of daily operations.
Every feature on this page exists because our admissions team needed it. Today we build the same for other institutions, under Applybase.
Since switching from a regular CRM to Applybase
5%
up from 3%
Lead-to-enrollment conversion
Seconds
down from minutes
First reply to a new lead
Thousands
across Lebanon and Saudi Arabia
Applicants processed each year
White-label
Your institution’s name on every page.
Applicants apply at your address, receive emails in your name and see your brand throughout. Each institution runs in its own portal, with its own applicants, colours and domain, on infrastructure that we operate and maintain.
- Your logo, colours and program catalogue on every page
- A dedicated address for each institution, including your own domain
- Emails and WhatsApp messages sent under your institution's name
How it works
From first call to a running admissions system.
01
Discovery
A conversation about how admissions runs today: forms, stages, who decides, who needs to see what, and where the time goes.
02
Configuration
Your statuses, forms, emails, rules and roles configured by our team, your data migrated, your portal on your domain.
03
Onboarding
Your team and your partners trained on the live system with real applicants, within weeks of the first call.
04
Operation
New automations as your process evolves, support from people who run admissions daily, and reports prepared for your leadership.
FAQ
Questions institutions ask us
What exactly do we receive?
The Applybase software configured to your institution, the automations around it, and the Talentdu team to set it up, migrate your data, train your people and support you afterwards. One agreement, one team, one system.
How does Applybase compare with HubSpot or Salesforce?
HubSpot and Salesforce are general-purpose platforms designed around sales pipelines, and institutions typically spend months adapting them to admissions. Applybase is designed around the admissions journey from the start: application, review, interviews, decision, fees, enrollment, and the student record that continues after graduation. Programs, intakes and cohorts are the native objects, and our team carries out the configuration.
How long until we are live?
Weeks. Most of the timeline is your team confirming requirements; the platform itself is ready from day one, and the process has been run for our own programs and our partners.
Can we keep our own brand and domain?
Yes. Applicants see your institution throughout: your logo, your colours, your address (yourinstitution.applybase.io or a domain you own, such as apply.yourinstitution.edu), and emails sent under your name.
Where is our data, and who can see it?
Hosted in Frankfurt, Germany. Documents are kept in private, encrypted storage. Access is role-based and enforced in the database: applicants see their own file, staff see their institution, partners see their own candidates.
What does AI do in Applybase?
AI agents handle the communication and follow-up at every stage, choosing and sending the right email or WhatsApp message in your institution's name. Automations run each stage change, and reporting is prepared for your leadership. Your team keeps every decision, and every action is visible, editable and logged. Our own team also builds your automations with AI, which is how new rules and messages go live in days.
Who is behind Applybase?
Talentdu, an education company based in Beirut that runs its own programs on Applybase every day, in Lebanon and Saudi Arabia. You receive the product together with the people who use it.
What does pricing look like?
A setup fee for the configuration, migration and onboarding, then a yearly licence per institution sized to your programs and application volume. Get in touch below and we will prepare a proposal.
Contact
Tell us how admissions runs today.
A thirty-minute conversation. We walk you through a portal configured for an institution like yours and outline what it would take for yours.
Prefer email? contact@applybase.io